Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Of Apple’s Eye Apple tracks iOS users even when they explicitly choose to “disable the sharing of Device Analytics altogether,” Gizmodo reports. “Opting out or switching the personalization options off did not reduce the amount of detailed analytics that the app was […]
Meta has many pots on the boil right now, and for good reason. The advertising industry is bubbling like a pan of oil. Meta has announced major new initiatives to support the metaverse (natch), AI, brand safety and suitability controls and third-party verification for the feed, automated ad products, business messaging, privacy-enhancing technologies, creator tools […]
CTV is at a crossroads, writes Mark Walker, CEO of Direct Digital Holdings. We’re already seeing streaming become the dominant way TV is delivered, which opens up CTV ads to a wealth of possibilities. With that, the industry will face an existential question: What is the role of TV advertising now that it is connected?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slump Bump When the economy goes south, the ad industry goes south-er, writes Peter Kafka at Vox. It was true during the 2008 recession as well as in 2020, when the pandemic hit and businesses pulled the emergency break on ad budgets. Now, ad-based […]
While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem. As we enter a future focused on restoring consumer trust, the past few years have seen a ton of changes to the digital advertising landscape, writes Mark Pearlstein, CRO of Permutive.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Services Company What do Apple’s prices indicate about its Services revenue plans? A lot, actually. Apple’s MO has been to increase customer lifetime value by increasing devices and prices. Apple made a brief run at the lower market with the 5C, a phone […]
Apple made an announcement that might have digital advertising ramifications sooner than news about the company’s DSP. Apple’s forthcoming “Lockdown Mode” can protect consumers from illicit activity and unwanted tracking. But it’s designed for a specific group of individuals vulnerable to attacks – plus, it can impact functionality in a way most users won’t tolerate.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Blackest Box The name “Meta Advantage+” might confuse you into thinking Facebook has a streaming service. But the company is just following in Google’s footsteps. Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart […]
Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy. “Everybody is thinking about how they can evolve in this new world,” David Mitby, Google’s senior director of product management for app ads, told AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear). The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. […]
