All Things D’s Peter Kafka reports that AppNexus direct access to Google DoubleClick Ad Exchange display ad inventory has been cut-off temporarily for what appears to be one of two reasons – which actually may be intertwined. Kafka quotes a Google spokesperson who suggests there may have been something going on with an unidentified campaign(s) […]
In a breezy panel discussion that captured the continuing momentum in the digital media optimization space, Dapper hosted, “Fixing Advertising: The New Data-Driven Display Ecosystem” in New York City on Wednesday night. (West coast, fear not. Dapper marketer Paul Knegten notes that the company will be bringing together a similar panel in San Francisco next […]
The digital advertising start-up world continues to play its siren song as the résumé pages of LinkedIn reveal moves and machinations within the industry. Over at Google’s DoubleClick Ad Exchange, Lauren Nemeth has left the building to take on the Director of Sales role at AppNexus. Highly respected within Big G, Nemeth brings her high-level […]
AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company’s recently announced “$5-million Inside, Up Round.” What’s all this AppNexus “gateway” talk, you ask? It’s official – AppNexus is a demand-side platform. Rubenstein was unequivocal when elaborating on what was meant in the release by the term “gateway.” He said that […]
Michael Rubenstein, who managed the ongoing operations of Google Doubleclick’s ad exchange product (AdX), has joined cloud-computing and real-time advertising infrastructure company, AppNexus. Rubenstein told AdExchanger.com that after 3.5 years of growing AdX, it seemed like the right time to pursue his entrepreneurial instincts. At AppNexus, he’ll become the company’s President. He added that his […]
Yesterday’s sold-out, LeadsCon East convention in New York City brought together the lead generation community for a two-day event focused on, of course, generating leads as well as putting more tools in the hands of direct marketers. Conference organizer, noted blogger and former super seller, Jay Weintraub gave attendees a healthy dose of the potential […]
Today’s announcement that Steve Perelman’s OnLive may have potentially disintermediated game console providers has the blogosphere a-chirping. The company has created a new compression which allows data used for online game services to be computed on distant servers – cloud computing servers – instead of through a game console or speedy, local computers. Considering the […]
