Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday. The company plans to spend it on research and development and on expanding its 100-person headcount with around 40 new engineer hires over the next month. The round, which brings Adikteev’s total funding to $14.2 million since it […]
There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth at IMVU, said at the Mobile Growth Summit in San Francisco last week. Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-party […]
In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly a dozen publishers are testing the solution. The closed alpha test does not have a set end date. Until now, advertisers could buy MoPub […]
Product and marketing go hand in hand at OkCupid. There’s a dotted line between user engagement, platform tweaks and the deployment of marketing dollars to reach specific types of users, mainly on social channels like Facebook, Instagram and Snap, said OkCupid CMO Melissa Hobley. “Our product truth is that we create experiences based on depth, […]
Searching and not being able to find the perfect GIF to embed within a chat is the definition of a first-world problem. But it’s a real pain point, and something Emogi, which uses predictive technology to suggest contextually relevant emoji, stickers and GIFs within conversations, is able to solve for brands that want to get […]
Whisper, an app that lets its anonymous users post what’s on their mind, is still going strong after five years – even after other secret-sharing social apps like Yik Yak have closed shop. One reason for its longevity is that it is making money through programmatic advertising. Demand partners include Google, Facebook, Yahoo, AOL, OpenX […]
Away from the dancing robots, Power Rangers-themed VR experiences, self-driving race cars and the buzzing of drones, deals do get done at Mobile World Congress. That’s why French location-based dating app Happn came to Barcelona for the show. “We’re here to have discussions, to gather insights, to see what our competitors are doing, to find […]
As app downloads slow down due to a maturing ecosystem (dropping 20% among the top 15 US pubs, according to a mid-2016 Nomura/SensorTower report), developers are turning to a new success metric: Usage. “Usage is the new currency for the app economy, not downloads, because downloads just tell you that first part of the story,” […]
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to specific campaigns. “We knew that an ad had been watched on a device, but we didn’t know how much money we got back from it,” said Camilo Fitzgerald, a games analyst at the Helsinki-based game […]
Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put out a game every month, just throw stuff out there and see what stuck,” said Glu CRO Chris Akhavan. “But now, consumers only have so many apps they actually use regularly, and we’re all fighting […]
