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apt platform

  • Publishers

    Belo Reports Revenue and Integration on Yahoo!'s APT Platform

    BY AdExchanger//

    During today’s conference call, A.H. Belo Corporation (AHC) which closed at a precarious $1.81 per share today and better known as owners of major regional and local newspapers such as the Dallas Morning News, reported that they have integrated their newspaper sites fully onto Yahoo!’s APT platform and are realizing revenue.  Unfortunately, it’s not enough […]

  • AdExchanger
    Online Advertising

    Video: What's The Difference Between an Ad Network and an Ad Exchange?

    BY AdExchanger//

    ContextWeb, makers of the ADSDAQ contextual advertising exchange, has published a video on its blog from an entertaining panel at the recent OMMA Ad Nets conference in New York City. Featuring participants in the ad exchange space from Yahoo!’s Right Media and APT, DoubleClick Advertising Exchange, ContextWeb/ADSDAQ and two agency reps, the panel helped outline […]