Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with cancer. He was 44. To those who knew him, Bluman was a “man of conviction” who “lived his beliefs” and practiced “radical candor” in order to “improve the industry he loved and […]
The time when the blanket label “video advertising” will replace references to TV, PC, mobile, or tablet ads is still a long way off, but a new marketplace offering from Videology promises to advance that cause by letting buyers and sellers unify guaranteed and non-reserved ad deals. Dubbed “Descartes,” the system is named for the […]
For major publishers that built their businesses on print and glossy magazine pages, there is a clear sense that programmatic ad sales methods are becoming mainstream. What’s less clear is how to address the problems that programmatic has forced on them, namely, the struggle over developing a common metric and how to define terms like […]
