After a five-year run as GM of Comcast-owned video ad tech platform FreeWheel, Dave Clark made the jump to programmatic ad platform TripleLift, which hired him as CEO in October. Clark spoke to AdExchanger about TripleLift’s IPO plans, how close its ambitious CTV ad formats are to market and more.
This week, Vista Equity Partners said it would acquire a majority stake in TripleLift, reportedly investing $1.4 billion. The deal is expected to close in Q2. $1.4 billion is a big chunk of change – and a big story. In this episode, the AdExchanger team welcomes Ari Lewine, TripleLift cofounder and chief strategy officer, to […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Back in 2013 TripleLift released technology meant to improve the ad experience of real-time bidding, which up until then had only been applied to trusty (some would say dusty) formats such as the 728×90 and the 250×250. “We […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Lewine, co-founder and chief strategy officer at TripleLift. RTB has revolutionized digital marketing. That said, it still has a number of well-known hurdles to overcome, most notably quality, fraud […]
