Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
ARCHIVE FOR:
Artsai
-
-
Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data
Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.
Tagged in:- AB Daily
- Acast
- adobe
- AI Brand Integrity Daily Measurement
- Artsai
- Barometer
- Christiana Brenton
- Conan O'Brien
- Emily Ratajkowski
- eric john
- Erik Lundberg
- featured
- first-party data
- IAB podcast upfront
- iHeart Media
- Jesse Tyler Ferguson
- Kelly Ripa
- LiveRamp
- Magellan AI
- NPR
- podcasting
- Podchaser
- programmatic
- SiriusxM
- Sony Music
- Spotify
- Tamara Zubatiy
- the trade desk
- VAST
-
Artsai Launches With An AI Solution To Compact The Marketing Stack
AI-driven marketing automation platform Artsai came out of a two-year-long stealth period on Thursday with plans to help brands cut down on marketing vendor fragmentation hell. Client Pandora has been using Artsai to help its ad partners with dynamic creative optimization and to gather and apply campaign performance data and insights across touch points. Pandora […]
Tagged in: