OPINION: Data-Driven Thinking
Finding Brand Purpose Amid A Proliferation Of Channels And Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Gomersall, CEO at Atomized. It feels like the only consistent trend in marketing today is the never-ending race to catch up. An explosion of new media platforms has created […]
Tagged in: