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audience town

  • Ad Exchange News

    Podcast: Let's Get Vertical

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Life finds a way,” in the immortal words of Dr. Ian Malcolm. And so does ad tech, when confronted with adversity. Today’s extinction-level meteorites are taking the form of platform dominance, reduced data availability and a lack of […]

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  • OPINION: Data-Driven Thinking

    The Future Of Ad Tech Will Be A Return To Vertical

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, founder and CEO at Audience Town. Between 2001 and 2010, many industry vertical ad networks aggregated the publisher ad space, including travel, finance, auto, men, women and premium. […]

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