Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of granularity as they can on digital channels, “CTV is not quite as fun as we want it to be,” said Scott Symonds, a managing partner at WPP digital agency AKQA. “A high-attention platform like you […]
Are You a Human is looking to up its human headcount. The digital security and human traffic verification company plans to spend the majority of its $4.2 million in Series A cash, announced Thursday, to roughly double its current headcount from 25 to around 50 by the end of the year. The fresh injection, led […]
Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]
