audio

iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers.

With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.

In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic logo variations before settling on its final choice.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Court Date Dun, dun! Cue the “Law & Order” sound effect because the IAB Tech Lab is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) over what the advocacy group considers an ongoing breach of personal privacy by […]

The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities of color were disproportionately impacted by COVID-19 in terms of infection, hospitalization and mortality rates. Black-owned businesses were hit especially […]

Few people think of National Public Radio as an advertising forum. Certainly that’s still the case with terrestrial radio – where NPR, as a nonprofit, adheres to FCC regulations that allow for the identification of corporate sponsors but not the promotion of their products. But the less-restrictive digital environment and the consistent growth of podcasting […]

Is dynamic ad insertion finally coming to podcasting? New audience measurement guidelines released Thursday by a collection of public radio companies address one of the big concerns advertisers have with the medium – thereby paving the way for new methods of selling and placing ads. “Up until recently, whenever we put an ad into the […]

When Pandora announced its intent in November to acquire the assets of Rdio, it was reportedly an attempt to make up an ad revenue shortfall. Though people increasingly listen to online radio, with 143 million each month this year (the number has doubled since 2010, according to Edison Research), streaming services are still working out approaches […]