Yesterday, Adobe announced that acquisition of video monetization platform Auditude as Adobe said in a release that it was looking to provide an “end-to-end video offering (…) with the goal of helping customers build long-term businesses through the delivery of quality video content and superior viewing experience across all IP-enabled devices.” No terms were announced […]
Michael Katz is CEO of interclick, an online advertising technology company that was acquired yesterday by Yahoo!. Read the release. Katz shared a few thoughts on the transaction with AdExchanger.com. AdExchanger.com: Why sell now? MK: This is about accelerating our roadmap. We believe in the tremendous opportunity to benefit from each other’s core strengths. For […]
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Mike Gaffney, CRO, at Auditude. Television advertising dollars are starting to follow consumers and move online in a meaningful way. We will examine three strategies that digital […]
