Avocet

Attention metrics are fast becoming a priority for advertisers, especially as a cookieless world looms large. But the technology requires more standardization before it can reach its full potential.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Ezra Pierce, CEO at Avocet. The ultimate value of viewability is in understanding causation, not targeting. That’s not hair-splitting. It’s a distinction with consequences that we’re already experiencing. When viewability […]