Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s […]
Fox Corporation is aggressively pushing to make Tubi, the streaming ad-supported platform it picked up for $440 million last year, a billion-dollar AVOD business in just a few years. On the company’s Q2 earnings call, CEO Lachlan Murdoch laid out a bold agenda for the streaming platform, saying that Fox would continue to invest heavily […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was nothing short of transformational amidst the pandemic, social unrest and a divisive presidential election. But despite its vast potential as an emerging advertising platform for brands and marketers, streaming ad […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Denis Crushell, CRO at Tubular Labs. With the maturity of social media platforms into audience attention juggernauts, companies like Netflix, ViacomCBS, Warner Media and NBCUniversal (among others) have all invested heavily in social video […]
At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP […]
Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new ad […]
Is there room for yet another ad-supported video on demand (AVOD) app on the market? Chicken Soup for the Soul Entertainment (CSSE), which owns the apps Crackle and Popcornflix, thinks so. The company, famous for its uplifting book series for kids and teens, acquired independent TV and movie distributor Screen Media Ventures in 2017 along […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW? Subscription video-on-demand services dominate the headlines, but time spent with ad-supported video is responsible for a significant slice of viewing. Year-over-year growth in minutes watched in Q2 among players aside from Netflix, Hulu, YouTube, Amazon Prime Video and Disney Plus was more […]
The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO Jeff Green told investors on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been […]
This article is sponsored by Xandr. Recent growth in streaming video viewership around the world has been stunning, leading many advertisers to question how and where to reallocate or complement linear TV budgets, or extend digital display and video into streaming video. But the landscape is rife with confusing acronyms, layers of opaque content licensing […]
Tubi has been shouting from the rooftops about ad-supported streaming for years, and the market is finally listening. “It’s pretty much understood that [brands] need to match their budgets to where the eyeballs are,” said Tubi’s chief revenue officer Mark Rotblat. But brands aren’t the only ones taking notice of the growing AVOD opportunity. Fox […]
As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have the opportunity to bring their AVOD learnings back to linear, the OTT networks can also learn a lesson or two from the linear […]
Ad supported video on demand (AVOD) is growing, with more content – for instance, NBCUniversal’s Peacock launches this summer – as well as more viewers. Forty-five percent of people who regularly watch online video tune into ad-supported services, according to the IAB. Still, AVOD isn’t ubiquitous yet, so who can advertisers actually reach today? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching […]
NBCUniversal’s Fandango snapped up Vudu from Walmart for an undisclosed price Tuesday, making it the latest independent streaming service to get gobbled up by a big media player. “We are moving into the consolidation phase of the streaming business,” said Forrester principal analyst Jim Nail, citing this deal and Fox’s acquisition of Tubi in March. […]
It was a chilly Q1 for ad tech deal-making, and you can expect more of the same in the second quarter. But you can’t blame it all on COVID-19 – at least not entirely. The ongoing health crisis is only accelerating trends that were already rolling, said Terry Kawaja, CEO and founder of investment bank LUMA […]
If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. “We’re in a fortunate spot,” said Tom Ryan, CEO of platform Pluto TV, where total viewing hours increased across the board last week. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before […]
Fox Corporation bought itself a piece of the free ad-supported video on demand (AVOD) action earlier this week with its $440 million acquisition of Tubi. The deal follows Comcast’s acquisition of Xumo in February, reportedly for around $100 million, and Viacom’s (now ViacomCBS’s) $340 million purchase of Pluto TV early last year. There are now […]
For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comcast has acquired the OTT streaming service Xumo, the companies announced Tuesday. Terms of the deal were not disclosed. Xumo is best known for its free, ad-supported app on platforms like Roku and Apple TV. It licenses content and other networks to create a linear-like television experience. Xumo’s ad revenue is undisclosed, but it’s a […]
As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Cue From Hulu NBCU’s forthcoming Peacock streaming service will launch with an ad-free tier at a price point of $10 per month, as well as a $5 per month limited advertising tier, according to sources at The Information. When it announced Peacock, […]
It’s been a year of breakneck user growth for Pluto TV. Monthly active users hit 20 million in November, a 70% increase since January, when Viacom acquired the free ad-supported streaming service for $340 million. That’s nearly 8 million new users in less than a year. So, how did Pluto do it? Its growth is […]
Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. They can also serve dynamic product ads, such as a Coke ad for one family and a Diet […]
Tubi is creating a dedicated kids section, Tubi Kids, on Oct. 21 – just weeks before Disney+ launches on Nov. 12. The ad-supported kids content will be COPPA-compliant, meaning that buyers won’t be able to do any kind of behavioral targeting for the ads. Programmatic bid requests will be stripped of any kind of behavioral […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is […]
Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis (like iTunes), has debuted a video-on-demand service called Vudu Movies On Us. Vudu is using Telstra’s video platform subsidiary, Ooyala, to manage video ad delivery and monetization for the service, which has […]
