Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. Read the release. Maven was founded by ad industry vets after doing a reverse recapitalization of a public shell […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Bench The US Justice Department is appealing the decision by Senior US District Court Judge Richard Leon to allow AT&T to acquire Time Warner. “Most legal observers believe the government faces an uphill battle in overturning the ruling,” reports The Wall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, the […]
Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning to […]
After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted the German publishing giant a partial victory in its appeal of a previous decision. In question was ABP’s Acceptable Ads initiative, an open source ad-block revenue channel (meaning other ad blockers can […]
Ten years ago Axel Springer was a classic print publisher. About 1% of its revenue came from digital. These days, digital revenue tops 70%. It’s been part of what Axel Springer US president Jens Müffelmann calls “a radical transformation” for the German publisher and it was triggered by an unlikely source – circular advertising, long the […]
Axel Springer will acquire Business Insider in a deal that values the publisher at $390 million, the companies said Tuesday. The German media company bought 9% of BI back in January, and the new $343 million deal will bring its total stake to 97%. That earlier deal placed the value of BI at $200 million, so the sale price […]
Luxury brands used to benefit from their heritage. But nowadays “you have to reach an audience that may not have inherited that sense of legacy,” said Moet Hennessy digital director Jessica Holthaus at a Tuesday panel hosted by German publisher Axel Springer, WatchTime magazine and Martini Media. Holthaus said online video is a crucial part […]
