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Bankrate

  • Karthic Bala, executive vice president of data, product and technology at CNET, a Red Ventures brand
    OPINION: The Sell Sider

    For CNET’s EVP Of Data, Protecting Privacy Is More Important Than Monetization

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    First-party data will be indispensable in a world without third-party-cookies. But before publishers can monetize that data, they need to respect it, said Karthic Bala, executive vice president of data, product and technology at CNET, a Red Ventures-owned publisher that covers tech and consumer electronics.

  • Publishers

    Bankrate On Board For Server-Side Header Bidding

    BY //

    When Bankrate decided to add header bidding late last year, it chose a server-side solution. “When we did our RFI [request for information], it became clear to me that server-to-server is a much better and more enhanced version of header bidding,” said Irene Kwak, VP of revenue operations for Bankrate. The financial publisher plans to […]