bankruptcy

Get the inside baseball on MediaMath’s bankruptcy. Plus, what its demise means for the rest of ad tech.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite the affair. Executives had to enter Radio City Music Hall through a side door because the entrance was blocked by Writers Guild of America protesters. (Guess Netflix was onto something.) Once everyone was settled, the […]

When ENGINE Media Exchange and its parent company, Big Village, filed for bankruptcy last week, it came as a shock to many in the digital ad industry. But it probably shouldn’t have.

Marketers’ push for viewability, ads.txt and GDPR eventually led to the Chapter 7 bankruptcy of RockYou, an ad network and media holding company, on Feb. 13. The bankruptcy filing listed $14.9 million in liabilities to 738 different ad tech companies and publishers. Most notably, RockYou owed $2.1 million to Facebook, where it likely paid to […]