AppsFlyer Ends The Year With Another Acquisition
AppsFlyer has acquired oolo, an AI-powered user acquisition and monetization platform. This is AppsFlyer’s second acquisition in less than one month.
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AppsFlyer Acquires Analytics Provider Devtodev – And Plans To Buy Another Startup Before The Year Is Out
AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers.
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OPINION: Data-Driven Thinking3 Reasons SKAdNetwork Keeps Advertisers Up At Night (And Why They Can Sleep Soundly)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barak Witkowski, general manager at AppsFlyer. SKAdNetwork has been a hot topic following Apple’s recent privacy announcements, driving both hope and concern for advertisers about the future of their marketing strategy. […]
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