barcodes

Although analysts and industry insiders have predicted the death of the QR code in recent years, Mike Wehrs, CEO of mobile barcode company Scanbuy, hopes data aggregation will extend the usefulness of 2D barcodes. Founded in 2000, Scanbuy’s customers include companies like Nespresso, Starbucks, Coca-Cola, Panasonic, Staples and Home Depot, which use Scanbuy’s platform to […]

Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are more likely to choose the latter. Using a technology released Monday that embeds codes in images, Digimarc enables retailers to provide product information, coupons and other content without the use […]