But Are They Really Integral?; Don’t Pontificate, Verificate
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth.
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Barometer
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Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces
Brands need more automated tools for buying podcast ads at scale, says Publicis Groupe. Now, Barometer will provide brand safety rankings for all of Acast’s podcast inventory to assist pre-campaign planning.
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Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data
Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.
Tagged in:- AB Daily
- Acast
- adobe
- AI Brand Integrity Daily Measurement
- Artsai
- Barometer
- Christiana Brenton
- Conan O'Brien
- Emily Ratajkowski
- eric john
- Erik Lundberg
- featured
- first-party data
- IAB podcast upfront
- iHeart Media
- Jesse Tyler Ferguson
- Kelly Ripa
- LiveRamp
- Magellan AI
- NPR
- podcasting
- Podchaser
- programmatic
- SiriusxM
- Sony Music
- Spotify
- Tamara Zubatiy
- the trade desk
- VAST
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Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts
On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.
Tagged in:- Altari Ventures
- Audiohook
- Barometer
- BDMI
- Brand Integrity Cloud
- Brickyard
- Call Her Daddy
- Chris Klaus
- ESPN
- featured
- GARM
- Gemini XIII
- Growth Warrior Capital
- gumball
- HearstLab
- Joe Rogan
- John Sardelis
- Katz Digital
- Knoll Ventures
- Outlander Labs
- Oxford Road
- Oxford Road Media Roundtable
- Spotify
- Tamara Zubatiy
- the trade desk