Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Switching Gears Peloton stock has plummeted more than 90% in two years. Steep job cuts and revenue declines have customers worried whether their high-end bikes and memberships might become worthless. Which makes Peloton a prime candidate to launch an ad revenue business! It’s […]
This story previously said Spotify switched off of Google’s ad stack. A Spotify spokesperson said the company misspoke and that it has only switched off of Google’s order management system, Google Sales Manager. Friction from migrating off of Google Sales Manager in July caused Spotify to take a roughly $10 million revenue hit in Q3, […]
While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in the […]
