OPINION: Data-Driven Thinking
To Meet Surging Consumer Expectations, Retailers Must Put Data To Work
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bart Mroz, CEO at SUMO Heavy. Information changes everything. For shoppers, the age of information comes with perks, including greater access to product knowledge, more relevant offers and personalized shopping experiences. […]
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