OPINION: On TV & Video
Are We Measuring TV Ads With The Equivalent Of The Click-Through Rate?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Baylen Springer, chief product officer at Leavened, a R2C Group company. When I started my career, the ad server was just taking hold, making digital advertising measureable. We were off to the races. First, click-through rates: “This […]
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