• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Becca Wright

User-Gen Content Aggregator Wikia Turns To Krux To Find Audience 'Motivators'

Over the past few months, "collaborative" publisher Wikia has been working with data management platform Krux Digital on streamlining and segmenting the company's audience. The company claims the combined use of its first party data and third party data have led to 93 percent lift in eCPMs compared to what it was able to charge... Continue reading »

by David Kaplan // November 9th, 2012 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report
  • Ogury Raises $50 Million On A Mission To Help Apps Embrace User Consent
  • Sprinklr CEO Explains Why It Will Completely Rebuild Nanigans’ Code
  • The Big Story: Amazon – From Third To First?
  • Google Will Integrate With IAB Tech Lab’s CCPA Compliance Specs By Jan. 1 Deadline
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved