• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2019
    • PROGRAMMATIC I/O SF 2019
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Becca Wright

User-Gen Content Aggregator Wikia Turns To Krux To Find Audience 'Motivators'

Over the past few months, "collaborative" publisher Wikia has been working with data management platform Krux Digital on streamlining and segmenting the company's audience. The company claims the combined use of its first party data and third party data have led to 93 percent lift in eCPMs compared to what it was able to charge... Continue reading »
by David Kaplan // November 9th, 2012 //
»

Get AdExchanger Newsletters

Build your own PROGRAMMATIC I/O Agenda

Join us October 15-16, at the New York Hilton Midtown and get educated on the future of digital marketing.

Get Educated
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Trade Desk Clashes With Google Over Transparency Initiative
  • The Secret To Facebook’s $67 Billion Ad Machine
  • Brand Safety Is Not Synonymous With Quality
  • PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions
  • Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved