What Medium-Sized Publishers Like Beliefnet Are Doing About Viewability
Beliefnet attracts a niche audience (about 5 million to 7 million uniques per month) of all faiths who come to read content about religion. But while its readers believe in a greater power, Beliefnet wasn’t always sure they had the same faith in ads. Even though advertisers began to prioritize viewability, the publication, which fielded […]