“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts. I realize I’m late to the game with the year-ahead predictions, but this year the annual ad tech soothsaying has hit a nerve. The slow […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts. I find it interesting to hear people complain about programmatic being too complicated. They say that they are essentially helpless to figure out how to […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts. Belinda will present “EA’s Programmatic Arts” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26. Having been in the biddable/programmatic space for more than 10 […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts. Belinda will present “EA’s Programmatic Arts” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26. I’ve spent a lot of time talking to brands that […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global director of media activation at Electronic Arts. As anyone who is hiring media buyers knows, there is a talent shortage in the industry. Brands trying to build in-house teams are often faced […]
