Add the term “privacy measurement” to your repertoire. On Monday, consent management platform Sourcepoint launched a tool to help ad buyers make sure their media suppliers are up to snuff when it comes to privacy compliance, brand safety, brand suitability and data ethics. Privacy Lens, as it’s called, uses scanning technology to measure how well […]
Sourcepoint, a company founded last year to provide publishers with an antidote to ad blocking, has made its first major product release since raising a $10 million Series A round in June. The product, Dialogue, allows publishers to deliver a message to users with ad blockers installed and then test the efficacy of those messages. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Barokas, co-founder and CEO at Sourcepoint. Following Facebook’s announcement last month, ad-blocking software may be rendered ineffective on the social network. With its decision to bypass blocking technology on […]
