CBS Has That Ad Exchange Feeling; DataXu On DSPs; Clickable Clicking; PubMatic Reading TVGuide.com
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CBS Lovin’ Ad Exchanges Ad Age’s Michael Learmonth breaks the supposed bad news for ad networks that CBS Interactive is showing the door to arbitrage in hopes of boosting direct ad sales, eliminating channel conflict and getting control of their data. The good news? […]
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