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Online Advertising

Privacy Icon Changes, New Self-Regulation Program Formally Starts Says Better Advertising CEO Scott Meyer

BY AdExchanger// October 4th, 2010

The Digital Advertising Alliance (DAA) announced today that it has approved “Better Advertising’s Assurance Platform as an Approved Technology and a standard method for providing evidence of participating companies’ compliance with the cross-industry self-regulatory program for online behavioral advertising.” Read the release. And, read about the self-regulation principles on the DAA site. CEO Scott Meyer […]
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Online Advertising

Better Advertising Will Create More Trust Between Consumers, Companies And The Government Says CEO Meyer

BY AdExchanger// January 25th, 2010

Scott Meyer is CEO of Better Advertising, a company focused on provide a solution for privacy self-regulation for the online advertising industry. AdExchanger.com: Please discuss your background and how it brings you to where you are today. SM: I’ve been in the digital media business since 1998, including eight years with The New York Times […]
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