OPINION: The Sell Sider
Weather Company And IBM Watson Top Exec Sheri Bachstein On The Nuances Of Building A Subscription Model
The Weather Company is a large publisher with lots of first-party data and, with investments from IBM Watson Advertising, it’s using AI technology to mitigate bias in advertising. The goal is to use both to monetize quality content above short-term gains in ad revenue, says CEO Sheri Bachstein.