big tv data

The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years ahead, they won’t – by themselves – provide the media industry with an accurate view of who’s using them, writes Jonathan Wells, SVP of data science at Nielsen.

Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV industry says it’s talking about “calibration panels,” not audience panels.