BIScience

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time.

WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but Kantar and WPP clients will have access to BIScience’s platform, AdClarity, which lets advertisers run competitive benchmarking across 500,000 unique publishers and mobile apps to identify high-performing traffic sources. “Our footprint as […]