Rubicon Expands Into Automating Out-Of-Home Advertising
Rubicon Project CEO Frank Addante has long expressed a vision to automate the buying and selling of all advertising. On Thursday, the company took the first step in expanding beyond digital by partnering with out-of-home trading platform BitPoster to bring inventory into Rubicon’s orders platform. “It’s the first foray into media outside of digital,” said Jay […]
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