BitTorrent

“BitTorrent” and “ads” are not two words you expect to see together, but the peer-to-peer file sharing service wants to prove it’s more than just a conduit for pirated content. On Thursday, BitTorrent rolled out a streaming service for Android, iOS and (soon-to-come) Apple TV apps called BitTorrent Now that’s like a cross between YouTube […]

Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that remains to be seen, the company took a step toward improving its ad offering when it unveiled a partnership with Adzerk on Wednesday. Adzerk, which works with publications like social […]