Bizrate

Comparison shopping site Shopzilla has a lot of data. About 20 years’ worth, to be exact. Shopzilla’s been around since 1996 and unbeknownst to some, still drives 50 million monthly unique visitors across its owned-and-operated network that includes consumer insights and merchant ratings site Bizrate. But the company will soon become primarily a marketing services […]

Comparison shopping service Shopzilla has unveiled a business unit called Aisle A that will focus on display ad sales and retargeting. Shopzilla, which has been around since the practical dawn of the consumer internet in 1996, says it now has the capabilities to better leverage purchase intent data aroundwide range of retail products to create a […]