With a recession looming and even more signal loss on the way, publishers need to experiment to find the best mix of revenue-generating solutions and approaches. Bloomberg’s Julia Beizer, Blavity’s Jeff Nelson and Dotdash Meredith’s Daniel Papalia offered insights into their revenue strategies at AdExchanger’s Programmatic I/O event in New York City.
Blavity CEO Morgan DeBaun saw a gap in the media market: a lack of content for black millennials like herself. In 2014, she left her tech job to launch Blavity. “We needed a place, a platform and a media brand that could speak to our stories as part of the young, black creative culture,” DeBaun […]
While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are weathering change just fine. The difference? They’ve always focused on sustainable growth and profitability. Venture-backed companies typically made three key mistakes, according to these publishers. First, and most importantly, they grew costs before revenue. Second, […]
