Video search engine Blinkx has acquired Lyfe Mobile, a 3-year-old startup that delivers targeted ads based on geographic data and other location-based analytics, in an all-cash transaction, the companies said Tuesday. Based in Santa Monica, Calif., Lyfe Mobile offers audience-targeting features using GPS data combined with other data points such as weather, traffic and population […]
Ben Edelman and Blinkx can’t get enough of each other. Three months after Edelman – an associate professor at Harvard – swatted ad tech firm Blinkx for allegedly deceptive adware install practices, and three weeks after Blinkx hit back with a point-by-point rebuttal that also called out Edelman’s financial ties to clients who have shorted the […]
As mobile media consumption and ad spending accelerates, online video distributor blinkx announced Tuesday its agreement to purchase mobile ad network Rhythm NewMedia for $65 million in an attempt to capture that smartphone and tablet growth. Read the release [pdf]. Blinkx’s acquisition strategy is predicated on building quick access to large networks of new publishers. The […]
Earlier this month, online video distributor Blinkx bought video ad platform Grab Media, which had been viewed as a Yahoo acquisition target.It was the company’s second ad-related acquisition, following the purchase of Burst Media two years ago. Suranga Chandratillake, Blinkx’s chief strategy officer who co-founded the company in 2004, says both acquisition’s were driven by […]
