AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg. “I’m still a dyed-in-the-wool CPG marketer,” he says in this episode. “Marketing is marketing, […]
“Brand Aware” is a column on the data-driven digital ad ecosystem from the marketer’s point of view. It is written by Bob Arnold, director of digital and social media at Kellogg Company. This Brand Aware column aspires to narrow the knowledge and understanding gap between advertisers and ad-tech companies to ultimately grow the ad-tech space. Today’s […]
“Brand Aware” is a column on the data-driven digital ad ecosystem from the marketer’s point of view. It is written by Bob Arnold, Director of Digital and Social Media at Kellogg Company. One of my main responsibilities for Kellogg is to steward all of its digital media spend in North America, so a lot of media […]
Welcome to “Brand Aware,” a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. I’ve never worked in the publishing industry. I’ve been on the marketer side of the equation for my entire career, so I’ll be the first […]
Welcome to “Brand Aware.” I’m Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company, and I have the privilege of penning this column. I’ve been in the digital marketing space for more than 12 years – 10 years at Procter & Gamble and two years at Kellogg. Having grown up in the “branding” […]
