Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the meantime, it’s hoping to impress advertisers with streaming subscriber and advertising growth.
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to the retailer’s shopper data.
Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber growth.
Paramount’s Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes.
Paramount is just one of many broadcasters juggling its linear (and declining) TV cash cow with a budding DTC streaming biz. Paramount’s total revenue grew 19% year-over-year in Q2 to a total of $7.7 billion. But the growth was primarily attributed to streaming – particularly Paramount+.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened investigations into Google and Facebook’s ad-serving partnership that allegedly diverted funds from header bidding Friday. “Via the so-called ‘Jedi Blue’ agreement between Google and Meta, a competing technology to Google’s Open Bidding may have been […]
The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June. ViacomCBS has a goal of reaching 65 million to 75 million global […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ViacomCBS Vs. The World ViacomCBS CEO Bob Bakish believes the key to winning the streaming wars is to unite ad supported products like Pluto with subscription video products. “The cool thing about streaming in the context of ViacomCBS is it unites two strategies that […]
