Bombay Sapphire

A new campaign from Bombay Sapphire, which launched on Wednesday with spokesperson and “Elvis” director Baz Luhrmann, combines influencer-led social media interactions with the goal of building a loyal customer base that’s (hopefully) willing to share personal information. Bombay Sapphire is looking to generate the kind of lift in brand awareness and affinity that can lead users to intentionally opt into future promotional efforts.

Gin is on the upswing. Gin accounts for just a single-digit percentage of US alcohol sales, but new brand entrants and a renewed interest in its bright flavors are making the category grow faster than many other spirits. Bombay Sapphire, as one of the classic gins on the market, is increasing its marketing investment to […]