Facebook made several overtures to openness on Wednesday with tools designed to give advertisers more control over where and how their ads appear across in-stream video on Facebook, Instant Articles and the Audience Network. “Advertisers want separate controls for inside the news feed environment and outside the news feed environment where ads are more deeply […]
NBCUniversal’s chairman of advertising sales, Linda Yaccarino, went straight for Google’s jugular at the network’s Monday upfront presentation. “At NBCUniversal, you never have to worry about showing up next to something objectionable,” Yaccarino said at the New York City event, alluding to the online giant’s brand safety struggles. “But, let’s be honest: Brand safety is […]
For Vice Media, an edgy, youth-oriented publisher rooted in eccentricity, being brand-safe means giving advertisers enough control over their ad placements to keep the briefs coming. “There’s certain content brands would like to be associated with and certain content they would not,” said Andrew Smith, VP of digital for Vice Media. He noted that much of […]
Whisper, an app that lets its anonymous users post what’s on their mind, is still going strong after five years – even after other secret-sharing social apps like Yik Yak have closed shop. One reason for its longevity is that it is making money through programmatic advertising. Demand partners include Google, Facebook, Yahoo, AOL, OpenX […]
8 p.m. Katy Perry. That’s all. 7:40 p.m. Google Preferred FTW Google Chief Business Officer Robert Kyncl claimed Google Preferred (translation: Google’s top tier videos) has tripled its number of advertisers. Kyncl credited YouTube for turning publishers like BuzzFeed, Vice and AwesomenessTV into “daily destinations of can’t-miss programming.” Consumers watch over 1 billion of hours […]
Alphabet beat its earnings forecast in the first quarter, sending the stock up 5% in after-hours trading. Revenue increased 22% year over year to $24.75 billion. The positive earnings report, however, was overshadowed by investor questions about the YouTube brand safety crisis. Since January, brands and agencies have withdrawn spend, leading Google to improve controls […]
On the heels of Google’s ongoing brand safety headache, MediaMath is trying to add a few safety bumpers to the sharp edges of the digital ad ecosystem. The programmatic buying platform took the wraps off a product on Thursday that aims to help advertisers find addressable audiences on brand-safe sites at scale. MediaMath vets a […]
Intuit CMO Lucas Watson wants to give the financial services software company more name recognition among the Googles, Facebooks and Apples of the world. And he’s well positioned to do so, considering he last served as Google’s VP of global brand solutions and innovations before he joined Intuit last July. “As we start to stitch […]
As advertisers yank spend from YouTube and Google Display Network due to brand safety concerns, premium publishers see an opportunity. These pubs have long complained that audience-based buying devalues the context they provide – context they claim ensures brand safety. “Marketers are recognizing in a blunt force way the difference between a platform and publisher,” […]
By now, Google’s brand safety issue has been covered across a broad spectrum of media outlets, ranging from The Washington Post to Recode to (naturally) AdExchanger. Below we bring you the latest in the fast-moving story. Back Story. In February and March, The Times of London described how advertisers found their brands placed next to […]
