The Australian maker of a media-trading platform, Brandscreen, barely months into a strategic deal it formed with Chinese search giant Baidu to fuel further expansion in the Asia-Pacific region, has been put up for purchase. Entering voluntary administration on the eve of the new year, Australian intellectual property law firm Jirsch Sutherland is administering the […]
As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. “The trends that continued from the previous […]
Baidu, China’s equivalent of Google in search scope, is bringing a surplus of intent data to demand-side platform Brandscreen through a strategic deal the two have forged. Using Brandscreen’s RTB platform, advertisers now have access to Baidu Exchange Service inventory spanning 500 million unique users and 15 billion impressions monthly; it’s estimated that Baidu commands […]
Programmatic buying and RTB in the Asia-Pacific region continues to grow, with impressions over the past year spreading out across different countries and inventory from a wider variety of publishers hitting the market. A new Real Time Media Insights report from Brandscreen, an ad-tech company that provides DSP and trading-desk services in the APAC region, […]
Julian Tol is the Founder & CEO of Brandscreen Inc., a digital media trading platform. AdExchanger.com: What problem is Brandscreen solving? JT: The problem we solve is the reduction of transactional friction. Generally speaking, the industry suffers from over-complexity, with online display sales systems built on top of offline technologies. There’s poor visibility for buyers, […]
