Brightcove

Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).

Video ad platform Ooyala is slowly being disassembled and sold piece by piece. On Thursday, Ooyala revealed it had sold its online video platform to Brightcove for $15 million. The deal is expected to close in mid-2019. Brightcove, founded in 2004, provides a similar cloud-based video distribution solution as Ooyala. Its clients include Acorn TV, […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Broadstone, director of product management at Brightcove.  The advent of the VPAID era came with a lot of false hope and promises. VPAID – Video Player-Ad Interface Definition – was supposed to be […]

Mux, a video analytics platform created by the co-founders of Zencoder, which sold to video player Brightcove in 2012, has raised $2.8 million in seed funding to give publishers more access to data about their video streams. Mux, which employs 10 people, will use the financing to grow headcount and for product engineering and research […]

Zype, a startup which seeks to power publishers’ video delivery pipes, has raised $2 million in seed funding following an initial raise of $1.6 million last October. Think of it as a “lightweight” competitor to more legacy cloud video distribution platforms like Ooyala and Brightcove. Zype provides app publishing, monetization and analytics tools and a content […]

Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is not new, industry insiders say there is massive growth potential as consumers stream more video content and new over-the-top devices enter the fray. […]

While the rise of subscription video services won’t lure all consumers away from ad-supported offerings, it represents a disruption to current business models – partially driven by ad blocking and consumer demand for better experiences. “If you think about all of the content we consume that is supported by an advertising model, if a consumer […]

Online video player and distributor Brightcove has extended short-form video support for Twitter’s growing slew of video-monetization tools, Twitter Amplify and Twitter Video Cards. Underpinned by tech from its recent acquisition of digital ad-insertion platform Unicorn Media, the Brightcove Once cloud platform is designed to enable publishers and media companies to ease the playback of […]

Given the advanced stage of cloud technology and the race for digital video ad dollars, constantly retooling an existing cloud system, or building a new one from scratch, can be prohibitively expensive and time-consuming. That’s the reasoning behind this week’s $49 million acquisition of digital ad insertion provider Unicorn Media by online video player and […]