The JIC Certifies Comscore And VideoAmp As National TV Currencies
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations.
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Brittany Slattery
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The JIC And The MRC Clarify Their Purpose And How They’re Different
The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has been a charged topic ever since the JIC formed last year.
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The Joint Industry Committee Forges Ahead With Currency Certification
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.
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Why Podcasters Buy In-Game Reward Ads; Come To TV, Ye Programmatic Powers That Be
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing downloads, Bloomberg reports. The idea is to serve mobile in-game reward ads that players click to collect some virtual loot. In exchange, the user downloads a podcast episode in the background. It’s a win-win-win for […]