With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and advertisers need to get up to speed. But how is FLEDGE different from other targeting-focused proposals within the Chrome Privacy Sandbox, what use cases does it support and – most importantly – is FLEDGE a viable and privacy-safe alternative to third-party cookies?
As an anti-tracking company and the creator of a privacy extension for the web, you’d think Ghostery would be all about the elimination of third-party cookies. But Jeremy Tillman, president of Ghostery, is wary of Google’s motivation for phasing out third-party tracking in Chrome. “You have to think about the second-order effects of these types […]
Google plans to phase out third-party cookies by 2022. What will replace them? The answer lies in Google’s Privacy Sandbox, a proposed set of web standards designed to protect privacy while still giving advertisers the ability to target and measure campaigns. In other words, the standards are web browser APIs that will eventually serve as […]
