The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. Last […]
The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and it’s sure to be a hot topic at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share aggregated online […]
The podcast universe is developing fast, and NPR is shaping it. NPR, which began making podcasts over a decade ago, has a US audience of 11.4 million listeners and 80 million downloads monthly across 36 podcast shows. It’s been ranked consecutively for 13 months as the top podcast publisher by measurement firm Podtrac. “Even before […]
