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Technology

Jounce Partners With Self-Serve Buying Platform AdLib To Block MFA By Default

BY Anthony Vargas// August 14th, 2024

The partnership makes MFA-blocking tools more accessible to mid-size buyers. Plus, AdLib can block MFA regardless of whether a DSP is willing to proactively filter it.
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- AdLib
- bundle IDs
- Chris Kane
- CTV
- DSP
- Jounce Media
- MFA
- mid-tier advertisers
- Mike Hauptman
- self-serve
OPINION: On TV & Video

A Prescription For Vigilance Against CTV Ad Fraud

BY AdExchanger Guest Columnist// September 7th, 2021

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jean-Christophe Peube, SVP, Analytics & Customer Experience, Smart. Gangsters always follow the money. And today, all roads lead the digital ad fraudsters to the over-the-top (OTT) and connected TV (CTV) space, where prices are high and […]
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