Could Burger King’s Stunt Lead To Stricter Protocol Around Voice Activated Ads?
Burger King’s stunt to activate Google’s Home device with a 15-second TV spot is the first deliberate attempt by a brand to tie paid media with voice-activated search, raising questions about how brands should approach advertising on smart home devices. On Wednesday, the quick-serve restaurant ran a commercial in which an employee asks, “Okay, Google, […]
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