BuzzFeed

BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media, CEO Jonah Peretti told investors.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite the affair. Executives had to enter Radio City Music Hall through a side door because the entrance was blocked by Writers Guild of America protesters. (Guess Netflix was onto something.) Once everyone was settled, the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability is the future. But there’s more to the picture. This upfront season, Warner Bros. Discovery is combining its addressable and data-driven linear (DDL) tech stacks. These offerings were previously separate prior to the merge of […]

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.

Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs to lose its sense of entitlement over everyone’s data.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Voltage Media Last week, we mentioned Volta, a company that manufactures electric car charging stations, in our new weekly Commerce Media newsletter as an apt example of the strange inventory grab-bag that sometimes exists behind a retail media platform. For Volta Media, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make livestream shopping happen in the US. But Americans just aren’t into it, Wired reports, and Chinese influencers and companies aren’t having much success exporting their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, Americans lost $800 million to social scams compared to $700 million in reported losses to phone scammers. Last year, phone fraudsters scammed people out of […]

BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video, with a bigger focus on commerce, will eventually pay dividends.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dot Dot Dot – Dash Dash Dash – Dot Dot Dot Dotdash Meredith is feeling the same pain as many others amid a pullback in advertising. And IAC’s revenue woes were compounded by soft consumer demand, which dinged its affiliate marketing business, according […]