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Cabela’s

Ad Exchange News

What's The CPA On The MCU?; Kroger And Albertsons Merger Rumors

BY AdExchanger// October 14th, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays. In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV […]
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Strategy

Cabela’s Pitches Its Content At The Top Of The Funnel

BY Allison Schiff// June 30th, 2015

Outdoor gear retailer Cabela’s has a fairly straightforward approach to content marketing: “If it doesn’t add value, then we don’t produce it,” said the brand’s SEO manager, Jesse Farley. But the content landscape itself is anything but simple, and one of the core challenges is figuring out what’s relevant and how it’s resonating before even […]
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